Effect Of Communication

ü Good communication

o The function of communication is to ensure that every member of the organisation knows what is expected.

o Good communication is critical in ensuring coordination and control of individuals, groups and departments.

o Good communication ensures individuals know what is expected of them, that the appropriate person receives the correct information and that there is coordination within the organisation.

o It ensures control of the organisation’s plans and procedures and that instructions given to staff by management are understood. Group and team cohesiveness is encouraged and stress can be reduced.

ü Bad communication

o Clear and concise communication and the consequences of poor communication need to be understood by the accountancy profession.

o Poor communication leads to ineffective control, poor coordination and inevitably management failure. Very often, the simplest barrier to communication is not recognised as such.

o In many organisations directors, managers and staff use different phrases and expressions, a certain recipe for disaster but easily remedied. This problem stems from many different sources including the personal background of the individuals communicating (including language differences and jargon used by the different professions and individuals with different levels of education).

o The concept of organisational ‘noise’ is often an issue. In this context ‘noise’ refers to the message being confused by matters unrelated to the topic, or overload – where too much information is being communicated. Brevity can often be the surest way of ensuring successful communication.